Archive for the 'How' Category
October 21st, 2009 -- Posted in How |
Search engine marketing is one of the most effective methods of promoting your Internet business. Through good search engine marketing, you get targeted website visitors from search engines on which your website has a good ranking – and optimization is your plan to get good
rankings.
I have worked on hundreds of sites, helping to optimize content and structure for better search engine placement. Through this work, I’ve devised a series of two “phases” which break the work down into understandable pieces:
Phase One: Current Site Research
Phase Two: Relevant Keyword Research
This article will help you work out phase one on your own terms, performing a basic series of steps toward discovering your site’s current standings so that you can work towards optimizing them.
How Important Are Good Rankings?
In “business speak”, there is nothing more valuable than a motivated buyer. Search engine users are some of the most qualified and motivated buyers you will ever have on your website. After all, they’ve taken the time to hunt for a certain topic – and have chosen your site to learn more.
Getting listed in a search engine isn’t the end of the game, though. If you’re number 415 of 1,259,000 search results, what are your chances of ever being seen? Perhaps more surprisingly, even being listed number 11 won’t help much. Most search engines display 10 results on the first page, and few searchers actually click through to look at the second page of results.
Your goal, then, is to achieve top 10 rankings for the keywords you decide to target (which we’ll look at here in a minute).
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October 10th, 2009 -- Posted in How, What, Who |
Education has become so expensive today that most students cannot afford it on their own. Most students today have to take student loans to fund their education. Not to be confused with scholarship or grant, this is an unsecured loan. The repayment of the loan starts after a period of six months from the completion of the education that was funded by the loan. The idea behind this is to give the student an opportunity to get settled into a good job and plan his repayment in a way to clear off the debt in the minimum time period. At times students take 2 or 3 different loans to fund their education.
Pay One Pay All
When a student has multiple loans to repay, after completion of his education, he can opt to consolidate it. This will leave him with only one loan to repay. This will not only make his planning easy but also reduce the hassles of repayment.
Student Loan Consolidation: Pros
A student loan consolidation has many advantages which can be utilized by the individuals when they plan to start paying off their loans. Since the individual has only started at a job and is not earning a lot, consolidation can be a big advantage because it reduces the monthly payment. This may be the case because of one of the two reasons. Firstly, the monthly payment might be reduced due to an extension in the repayment tenure. And secondly, it might be because of a lower interest rate of the student loan consolidation. Which in itself is another advantage. The reduction in the monthly payment amount might be as much as 50 percent. continue reading »
October 9th, 2009 -- Posted in How, Other, What, twitter |
Are Microsoft and Google hoping to get into Twitter’s treasure trove of real-time information? Yes, says Kara Swisher of AllThingsD, citing sources who indicate that the two companies are separately in talks with Twitter about data licensing deals.This would involve the exchange of several million dollars plus a revenue-share to “compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets of its 54 million monthly users,” Swisher wrote.
What’s unclear is whether either deal will actually come to fruition. More concrete is the likelihood that Twitter won’t strike any exclusive deals, considering the company is (according to Swisher) “seeking to create a large open platform, which many could plug into, from search engines to marketers to publishers to developers.”Twitter, which just raised about $100 million at a valuation somewhere in the neighborhood of $1 billion, doesn’t have a significant revenue stream in place yet. It’s slated to launch a premium-services package later this year, but big search-data deals with the likes of Microsoft and Google could be a significant additional source of cash. continue reading »
October 6th, 2009 -- Posted in How, Other |
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September 29th, 2009 -- Posted in How, Why |
State Of The (Health Care) Union
Health care insurance costs are a major headache for America’s self-employed. Like their larger brethren, small firms are coping with a general wave of medical inflation due to an aging population, advances in technology, and soaring prescription drug costs. In addition, small business entrepreneurs have problems that are unique to their own. “They have to pay more for the same coverage,” says Larry Levitt, an analyst with the Kaiser Family Foundation (www.kff.org), a national health care charity quoting from a recent study done by the National Association for the Self-Employed (www.nase.org) which concluded:
- More than 65% of small-business owners say that cost is the single most significant barrier to offering health insurance to employees.
- There’s significant increases in the percentage small businesses spent on health insurance premiums since 2005, with median costs rising from 3.7% of total revenue to 5.5%.
- Overall, health insurance costs have increased an average of 14.7%, compared to a 20.7% increase in 2005.
- Two issues respondents feel have the greatest impact on high healthcare costs are “insurance companies making too much profit” (28.8%) and “doctors/hospitals charging too much for services” (21.7%).
The Bad News For The Self-Employed
When a person gives the the grind of working for someone else to become self-employed, they give up having other people making decisions for them such as what kind of health care coverage are going to have. However, now that they’re the boss they discover that there are other pressing matters -such as building their business- to deal with which can make it difficult for them to find that time to research purchasing cost-effective health insurance.
Small Businesses: Health Insurance Whipping Boy – The premiums which small businesses -less than 200 employees- have for heath insurance coverage is increasing at twice the rate that it’s increasing for large (i.e. 500+) employees according to William M. Mercer Inc. (www.wmmercer.com), a consulting firm specializing in employee benefits. Not surprisingly, an estimated 40% of small business owners do without insurance, according to the Insurance Information Institute (www.iii.com), because they believe they can’t afford it.
Poor Health Care Coverage Choices All Around
When it comes to purchasing health care coverage, the self-employed are left with several unappealing choices, not the least of which is not to offer any health benefits at all. According to the Employee Benefit Research Institute (www.ebri.org), a Washington, DC think tank, 60% of America’s 44 million uninsured people work for small businesses. Another unappealing choice for the unemployed is to pay the extra money for health benefits and just a pass on the extra costs to employees while another option is to pay the full cost of a worker’s heath insurance premium but make the employee pay the additional cost for family coverage. The difference, which can easily run $300 a month, imposes a major burden on a work force. Still another unpleasant option is for the small business to simply absorb the higher costs. They may not want to but are afraid that cutting back on benefits will cause their best employees to look for greener pastures. “In terms of getting a quality staff –folks who will stay– it is a necessity that we offer health insurance,” says Jim Amaral of Borealis Breads (www.borealisbreads.com), a bakery in Maine. continue reading »
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